Sony promotion

A promo site to introduce buyers to Sony Vietnam's new offers, products, and discounts.

Sony is one of the most famous global brands in electronics thanks to its revolutionary innovations and high-quality products. Sony has reinforced its position in the Vietnamese market through a distinctive brand identity.

Sony Vietnam wanted a platform to introduce its products and provide information about stores nationwide that distribute its products so that their customers can visit the website to view products and related promotion information. CanhCam proposed a comprehensive solution to meet the client's needs by providing a unique promo website.

Industry

Technology
Technology

.Net Core
Website
https://promotion.sony.com.vn/

Our Approach

We designed the website for Sony Vietnam, sticking to the website's purpose: introducing prospective buyers to Sony's latest offerings and enticing discounts. The platform features a variety of Sony's products, including TVs, audio, lens, cameras, smartphones, etc. As Sony's products vary with an array of colors, we decided to choose a white background to highlight the products' images. On top of that, we used some red buttons to create focal points for each product. Last but not least, our team has paid special attention to carefully arranging the information on the website, making it convenient for users to absorb the extensive information.

Key Features

Sophisticated, user-friendly design, smartly arranged features to make finding products, viewing details and making transactions easy.
Promotions, discounts, and gifts accompanying each product are designed to be outstanding and eye-catching.
The website attaches direct links to retailer websites so customers have more shopping options.
Integrate detailed tracking tools to track user behavior from viewing products, clicking to purchase, choosing a store and making transactions.
The website meets the requirements of Sony Corporation's Security standards, OWASP Top 10 standards, ensuring transaction safety and protecting users' personal information.

MINIMALIST BUT ATTRACTIVE DESIGN

The homepage is designed in a minimalist metro style with the main white color scheme giving a neat, modern interface. For electronics Ecommerce websites, CanhCam prioritizes interface design with many large and prominent images to attract viewers. Product images are high-quality and enticing. The product detail page is also designed in a metro style with many small windows representing each impressive feature of the product. Especially, My Sony landing page is meticulously crafted, including top banners, Sony Store Online, after-sale service, and additional CTAs. Call-to-action placed embedded on the website helps convert visitors into customers.

The content is concise, prioritizing key information about the product's unique features as well as incentives specific to that product. The database is regularly updated to ensure product information and promotions are accurate and up to date.

STREAMLINED RESPONSIVE DESIGN

The site is compatible with all devices such as computers, smartphones, and tablets. Features supported on all devices provide a seamless user experience. Besides, the web is also integrated with API from the Sony system.

ESSENTIAL CUSTOMER SERVICE TOOLS

In order to improve customers' shopping experience, our team integrated many useful tools into the website to support users' purchases. The search feature on the menu bar makes it easier for users to find products they need. Especially, the website has the search keyword list suggestion feature, which is proactively entered by the admin in web administration. In addition, a product filter is integrated into every product listing page, allowing users to find their intended products promptly. Products and promotions are classified based on customer target, making it easier for users to search and better understand targeted products.

The Result

The creation of the promo website helped Sony Vietnam showcase its high-quality products, offers, and discounts in a well-organized but visual manner. This enhances customer convenience and overall satisfaction. As a result, the site helped Sony Vietnam increase website traffic, reach more customers, and boost revenue, contributing to solidify Sony's position in the Vietnamese market. In the end, our client was pleased with the finished website, bringing us great joy.

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