Domino’s Pizza Vietnam

A clean, modern, visually pleasing website to streamline the ordering process for Domino's Pizza Vietnam.

Operating in Vietnam since 2010, Domino's Pizza Vietnam currently owns more than 50 stores nationwide and is gradually expanding its service range, introducing Amarican-style Pizza across the country. What makes Domino's Pizza different from its competitors are modern restaurant design, delicious food, enthusiastic staff, and affordable prices.

Especially, one of the most important factors leading to the success of Domino's Pizza is implementing modern technology into their food ordering system. This commitment led to a partnership between Domino's Pizza and CanhCam, aimed at building an exceptional website for food ordering.

Industry

Fast-food industry
Technology

.Net Core
Website
https://dominos.vn/

Our Approach

When Domino's Pizza Vietnam reached out to us, our whole team had an in-depth discussion to come up with a visually appealing website equipped with numerous features. We had to make sure that the website reflected the brand's spirit and prioritize UX, UI, and functionality (promotion program, ordering process, integration with Domino's Pizza Vietnam's point of sale system) with the ultimate goal of streamlining the ordering process for both customers and the restaurant chains.

Key Features

An Ecommerce site with an appealing UI design that embodies the brand's identity.
Diverse discount programs integrated into the platform
Streamlined purchasing procedure aimed at increasing the conversion rate
Connect and synchronize data smoothly with existing point of sales systems at Domino's stores
Scalability in terms of number of stores and features.

Creating remarkable UX/UI design for Domino's Pizza Vietnam

Regarding the UI, we designed a modern, attractive website for Domino Vietnam, taking into account the brand theme and color schemes. Needless to say, the three main colors are red, white, and blue, and the dominant color is blue. We also made sure that the website was modern, clean, and easy to navigate to encourage customers to browse menus on the website and place an order. Last but not least, the website is designed to work seamlessly across various platforms, including laptops, tablets, and mobile devices, ensuring a smooth and enjoyable user experience.

A successful feature-rich Ecommerce site

In terms of functionality, the main point is the integration of the online ordering system into Domino's Pizza Vietnam's point of sale system. This enables them to manage orders and report sales effectively. To attract a broader customer base, the brand also integrates different discount programs such as new store openings, buy 1 get 1 free, 40% discount on Fridays, etc. Meanwhile, the feature of managing large orders and automatic sales reports also enhances the efficiency of order tracking, ensuring a faster, simpler, and more precise process.

The Result

Upon its release, the website received good feedback from customers with an impressive purchasing experience. With this online food-ordering website, Domino Pizza Vietnam has experienced a surge in orders, handling more than 1200 orders per day (tripling the orders compared to the previous website), and the process from user submission to the point-of-sale system takes less than a minute. In short, CanhCam is so honored to accompany the brand to enhance customer experience, boost revenue, and contribute to Domino's Pizza Vietnam's success in conquering the fast-food market in Vietnam.

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