Promoting tourism on a website is a potential choice that brings numerous benefits to businesses. Professional travel website design is the key to increasing website traffic, attracting customers, and enhancing competitiveness in the market. Let's explore the factors that determine the success of a travel website in the following article with CanhCam.
Types of Travel Websites
Currently, travel websites are divided into two main types:
- Tour booking websites (similar to an E-Commerce platform).
- Company profile websites for travel and tour information.
Tour booking websites are designed to function like an e-commerce platform. Users can browse and book suitable travel tours directly on the website. On the other hand, travel company profile websites primarily provide valuable information to readers and require them to contact the travel company for tour bookings.
Today, many businesses integrate tour booking and direct payment features on their websites to facilitate quicker decision-making for customers. Therefore, designing a travel tour booking website can increase conversion rates and attract more customers.
Tips for Designing Travel Websites that Attract Customers
Colour
The colour scheme for travel websites often focuses on light, soothing tones such as blue, green, cream, and light yellow. Travel websites should avoid dark and flashy colours.
Page Load Speed
If your website is slow to load, customers won't wait and will quickly switch to your competitors' websites. This is why optimizing page load speed is crucial. To optimize page load speed, you should choose a robust hosting package and employ the best programming technologies for your website.
Website Pages
The pages on your website are where customers find information related to your company, tours, travel destinations, and more. Therefore, you should organize the pages with different topics and group them under main categories so that customers can easily find the information they're looking for.
Navigation Menu
The navigation menu is used for customers to quickly find useful information about travel tours.
Compatibility on all devices and browsers
Designing a travel website needs to ensure compatibility with different devices and browsers. This way, the website can reach a wide range of customers and optimize revenue for the business.
Integration of social media sites
To enhance interaction with customers and promote the brand effectively, the website should link to popular social media platforms such as Facebook, Pinterest, Instagram, YouTube, etc. Additionally, you can also add customer comments and reviews to enhance the credibility of the business.
Online chat tools and intelligent chatbots
Intelligent online chat tools can help businesses promptly address customer inquiries about services on the website. Customers will appreciate the professionalism and attentive service, which can increase the chances of selling travel tour tickets for the business.
Some websites are also pre-integrated with AI technology to replace human responses 24/7. For simple questions, chatbots can respond automatically using predefined templates. Complex questions are transferred to customer service representatives for answers.
Bringing the travel experience into virtual reality
To stimulate customers' exploration experiences, the website can include 3D scans of travel destinations. When visiting the website, users can view panoramic images of travel destinations, making it feel like a real-life experience.
Key features not to be overlooked when designing a travel website
Tour management, room booking, and reservations
When designing a travel website, it's essential to focus on the function of adding/removing tours based on customer demand and the travel company's capacity.
Each time a tour is added or removed, the system should automatically update the search bar.
Multilingual support
Given the international nature of the travel industry, it's crucial to integrate multilingual support, especially in languages like English, Chinese, Japanese, and French into the website.
Currency support
In addition to multilingual features, your website should support various currencies, making it easy for international tourists to pay in their own currency without the need for currency conversion.
Google Maps integration
Google Maps is a crucial feature to help customers easily find the travel agency's location, as well as to visualize destinations within tours or hotels for a more authentic experience.
Payment methods and gateways
Integrating various electronic payment gateways for tour booking and ticket reservations is crucial in today's e-commerce environment.
Search function
A search function helps customers save time when looking for important information on the website. Search and categorization functions should be available based on categories like price, date, location, and free-text search.
Advanced search
This feature helps customers find tours or related articles that match their preferences. It should be customizable based on the services provided by the company.
Categorization Feature
The categorization feature is an indispensable tool when designing a professional travel website. With this feature, customers can quickly filter tours, hotels, restaurants, tourist destinations, etc., according to their preferences.
The categorization feature helps customers know precisely what your company offers. You can categorize different types of tours, such as the latest tours, domestic and international tours, promotional tours, news, and services.
Depending on the services your company provides, you can set up corresponding categories for the most convenient website management.
Tour Booking Feature
For sure, a travel website can't be complete without a tour booking feature. The success rate of closing bookings largely depends on this functionality. You should combine the tour booking feature with attractive incentives to entice customers.
Feedback and Comments Feature
To gain the trust of customers, your website needs to regularly update high-quality feedback and comments from previous customers. These reviews should be genuine, accompanied by real-life photos, as they will attract customers.
You can dedicate a page to showcase comprehensive customer reviews or integrate a comments section below each tour or hotel to boost your company's credibility.
Nowadays, customers tend to rely on reviews from previous users, making this feature indispensable. Furthermore, accepting contributions from customers will significantly improve the quality of your services.
Information Page (Blog)
In addition to the crucial pages mentioned above, a blog page is also essential. Your customers tend to search for information and relevant news about their travel destinations based on reviews, sharing, etc., to better understand the places they are planning to visit. Building a blog page meets this customer's needs while also offering numerous SEO benefits to rank your website higher on Google.
What Aspects Should Travel Website Design Focus On?
Interface
Travel websites usually have a simple, professional, and clear layout. They prioritize providing a straightforward interface that allows users to access any section easily when they visit the website. In terms of colour, travel websites need to ensure harmony with the brand's colour scheme, using a primary colour and avoiding the use of multiple colours that might overwhelm the user.
Video and Images
Video and images are what users are most interested in when they visit travel websites. A professionally designed travel website should ensure that images and videos are well-curated, evoke a sense of exploration, and capture customers’ attention.
Comprehensive Tour Information
Make sure your website offers a variety of different tours so that users can easily choose the one that suits their preferences. Additionally, provide complete information about each tour, including itineraries, costs, departure times, and durations.
Blog - Excellent for SEO Support
Sharing information and travel experiences through blog posts is one of the most effective ways to attract customers to your website. In the blog section, you can regularly update posts containing keywords that users are interested in. This will help improve your website's search engine ranking and maximize website traffic.
Why choose website design from CanhCam?
CanhCam is a professional and highly reputable company specializing in travel website design. With years of experience in the field of web design, CanhCam is confident in providing the best services to its clients. By choosing CanhCam, clients will receive the following benefits:
- Professional website design consultation tailored to the client's desires, enhancing competitiveness against existing competitors.
- User-friendly admin interface with excellent features and high stability.
- An optimized security system ensuring that booking and payment information is not leaked.
- Websites designed and regularly supported by a top-tier IT and development team in Vietnam.
- Website designs are customized to reflect the unique branding of each business, enhancing brand recognition.
- Special support for businesses in branding, communication, and spreading their brand on the internet market, optimizing revenue to the highest level.
- Assistance to clients in developing website content and promotional programs, among other services.
- Modern website design technology is integrated with various convenient features for easy management and progress tracking.
Frequently Asked Questions (FAQs)
1. What is the concept of a travel website?
The travel website design concept integrates attractive visuals with practical design to encourage and streamline travel planning. Our web designers saw to it that the website has a user experience-centric design that boasts of user-friendly navigation and a crisp structure of content.
2. How to create a travel website?
Find a website host. Choosing a reliable web hosting service is the foundation of your travel website
Choose a domain name
Pick a website design template
Create informative and engaging content
Launch your website
Promote your website
Keep your website up-to-date
